Journey Towards Infinite Brand's Growth

Ready to propel your brand to new heights? Seeking to enhance visibility and foster trust, making prospects more inclined to choose your offerings?

JooY Media, the boutique media and brand consultancy that breathes life into financial literacy and education brands, has the ideal solutions you need.

We’re a dedicated team of subject-matter experts, armed with creative solutions tailored to your unique business and marketing needs.

Much like what our logo represents — Embark on a journey with us as we navigate the path to your brand’s infinite growth by simplifying complexity, amplifying your brand’s influence, and forging profound connections with your audience.

 

Our Mission

To empower brands through compelling content, simplifying complexity, and fostering trust in the financial literacy space

Our Vision

To be the catalyst for infinite brand growth, shaping a future where financial literacy is accessible to all

About Us

Here's How Our Journey Together Will Unfold...

We invite you on an infinite journey, one that begins with a team of seasoned Brand & PR strategist, creative TV & digital content producers, and dedicated financial educators united by a shared passion: simplifying complexity and reshaping financial literacy for all.

Recognizing the uniqueness of each brand, we tailor bespoke multi-platform content marketing plans and strategies for you. Our expertise in video production transforms your narrative into an engaging and visually compelling experience, from explainer videos to educational series, ensuring that these powerful assets bring your brand’s true value to the forefront.

Our journey doesn’t end there; we amplify your content’s reach through media exposure and strategic collaborations. Our mission is simple: to foster deep connections between your brand and the right audience.

Yet, our exploration extends beyond media solutions; we breathe life into ideas through thematic on-ground events, creating meaningful engagement with your audience.

Place your trust in us as your strategic partner to fortify your brand’s position and leave a lasting impact in the ever-evolving realm of financial literacy. Join us on this infinite journey, where your brand’s potential knows no bounds.

Meet the Co-Founder
Daphne Chea

Co-Founder, Executive Director, PR & Brand Strategist

A brand and communications specialist with 16+ years of experience in high-impact PR initiatives in media and entertainment industry, with a focus on content IP creation and development for TV and digital platforms in financial education.
Formerly Asst. Vice President of Communications at Astro Malaysia Holdings and Head of Branding & Business Development at VI College (MY), the Education Business Unit of ASX-listed, Singapore-established FinEduTech company, 8VI Holdings Ltd.
Recognized for achievements, including winning Bronze at PRWeek Awards Asia 2015 for Arts, Media, and Entertainment Campaign of the Year for the Malaysian movie, The Journey. Expertise in PR, brand strategy, media & B2B collaborations, content production, events, and marketing.

Our Forte

We offer a range of integrated media and brand solutions for leading financial literacy brands

Content Ideation & Development

We brainstorm and create engaging, educational content in multiple forms tailored to your business and marketing needs.

Brand Marketing

Our strategies elevate your brand’s market presence and boost top-of-mind awareness among your target audience.

Public Relations

We craft compelling narratives and manage media relations to enhance your brand’s reputation and build trust with your audience.

Media Buy & Solutions

We optimize your media investments and provide solutions for maximum exposure to build your brand’s credibility.

Event Curation & Management

We design, customize, and execute impactful financial literacy events to effectively engage your audience.

TV & Digital Video Production

Our team brings financial literacy concepts to life through captivating, high-quality video content for TV and digital platforms.

Our Content IP

Money Money Home

Our unique blend of informative and entertaining content makes financial literacy accessible to everyone, from novices to experts.

As a digital media platform, Money Money Home empowers individuals to gain control over their financial well-being through engaging video content, informative infographics, and insightful articles. Our content covers a wide range of topics, including day-to-day money management basics, insurance, financial and estate planning, stocks, ETF, property, and other investing knowledge.

With an integrated on-air, online, and on-ground presence, Money Money Home aims to bridge the financial literacy gap in local communities and make a positive impact.
Money Money Home was nominated for Best Branded Content at the Asian Television Awards 2019, Asia Pacific’s largest and most established Awards for the broadcast, content and entertainment industry.

Money Money Home is trademarked and currently owned by VI FIN, a licensed and regulated financial adviser (FA) by Bank Negara Malaysia. JooY Media, the former owner, now serves as its Brand Consultant.

3.6 Mil

Collective views* across TV & Digital platforms

120,000

Followers, subscribers and members

Best Branded Content

Nominated at the regions’s established Asian TV Awards 2019

*Total MMH S1-2 unique viewers on Astro AEC (Source: Kantar Media) and YouTube views

A financial edutainment programme that premiered on Astro AEC channel (2017-2018) in Malaysia and MediaCorp’s digital platform, meWatch (2021) in Singapore.

Our Portfolio

Discover Our Remarkable Creations

Event Curation | PR | Marketing

The Sandbox Public Showcase
Collaborated with MyStartr and GrandPine Capital to extend The Sandbox content IP beyond television screens to the public. The public showcase featured elements such as the highly anticipated Popularity Award, engaging panel discussions, and insightful business presentations, garnering coverage from 8+ media publications.

Read More

Client:

GrandPine Capital, MyStartr [2024]

Event Curation & Management

iProperty Expo 2024
Forged partnerships and curated a range of engaging events and activities, including the Money Money Home property forum, 988 DJ Meet & Greet, Astro Xiao Tai Yang showcase, complimentary financial health check services by the VI FIN team, and booth activities by Big Small Kids.

Read More

Client:

iProperty [2024]

Event Curation & Management

Bursa Beginnings Workshop
Developed a parent-kid financial literacy workshop, complemented by innovative games centered around a “farming” adventure simulating the stock market. This inaugural workshop is a pivotal part of the “Bursa Beginnings” campaign and the launch of the “Burmon Trader” web-based game for youth education.

Read More

Client:

Bursa Malaysia [2023]

Media & PR Engagement

VI FIN Official Launch
Crafted a media release highlighting VI FIN’s milestone of receiving Financial Adviser’s (FA) Licence from Bank Negara, and distributed it to targeted publications and online portals to secure organic coverage.

Read More

Client:
VI FIN [2023]

Educational Video Production

Siri Ilmu Pelaburan Patuh Syariah
Produced and filmed 6 educational videos that are compliant with Shariah investing and financial practices for Bursa Academy, catering to the needs of the Muslim community.

Read More

Client:
Bursa Malaysia [2021-2022]

TV & Digital Content IP Creation

Bijak Labur
Transformed “Bijak Labur” from digital to TV, producing a 6-episode branded content series for Astro Awani, with multiple webinars to educate the public about Syariah Stock Investing.

Read More

Client:
VI College (VI Syariah) [2021]

Content IP Development | Video Production

理财周到 Financial Planning Series
Produced a 10-episode series as the debut content IP for Nicholas Chu, Principal of MaxWealth and a licensed financial planner. The series presented financial knowledges in an engaging and approachable manner.

Read More

Client:
MaxWealth [2021]

Creative Storytelling Video Production

MY Financial Literacy Year 2020
Developed creative storylines & produced 6 edutainment videos in conjunction with Malaysia Financial Literacy Year (MFLY) 2020.

Read More

Client:
Financial Planning Association of Malaysia [2020]

Our Partners

Trusted by

Contact Us

© 2024 8VIC JooY Media Sdn Bhd. All Rights Reserved

Powered by Imagint Web Design