Journey Towards Infinite Brand's Growth

Ready to propel your brand to new heights? Seeking to enhance visibility and foster trust, making prospects more inclined to choose your offerings?

JooY Media, the boutique media and brand consultancy that breathes life into financial literacy and education brands, has the ideal solutions you need.

We’re a dedicated team of subject-matter experts, armed with creative solutions tailored to your unique business and marketing needs.

Much like what our logo represents — Embark on a journey with us as we navigate the path to your brand’s infinite growth by simplifying complexity, amplifying your brand’s influence, and forging profound connections with your audience.


Our Mission

To empower brands through compelling content, simplifying complexity, and fostering trust in the financial literacy space

Our Vision

To be the catalyst for infinite brand growth, shaping a future where financial literacy is accessible to all

About Us

Here's How Our Journey Together Will Unfold...

We invite you on an infinite journey, one that begins with a team of seasoned Brand & PR strategist, creative TV & digital content producers, and dedicated financial educators united by a shared passion: simplifying complexity and reshaping financial literacy for all.

Recognizing the uniqueness of each brand, we tailor bespoke multi-platform content marketing plans and strategies for you. Our expertise in video production transforms your narrative into an engaging and visually compelling experience, from explainer videos to educational series, ensuring that these powerful assets bring your brand’s true value to the forefront.

Our journey doesn’t end there; we amplify your content’s reach through media exposure and strategic collaborations. Our mission is simple: to foster deep connections between your brand and the right audience.

Yet, our exploration extends beyond media solutions; we breathe life into ideas through thematic on-ground events, creating meaningful engagement with your audience.

Place your trust in us as your strategic partner to fortify your brand’s position and leave a lasting impact in the ever-evolving realm of financial literacy. Join us on this infinite journey, where your brand’s potential knows no bounds.

Meet the Co-Founder
Daphne Chea

Co-Founder, Executive Director, PR & Brand Strategist

A brand and communications specialist with 17+ years of experience in high-impact PR initiatives in media and entertainment industry, with a focus on content IP creation and development for TV and digital platforms in financial education.
Formerly Asst. Vice President of Communications at Astro Malaysia Holdings and Head of Branding & Business Development at VI College (MY), the Education Business Unit of ASX-listed, Singapore-established FinEduTech company, 8VI Holdings Ltd.
Recognized for achievements, including winning Bronze at PRWeek Awards Asia 2015 for Arts, Media, and Entertainment Campaign of the Year for the Malaysian movie, The Journey. Expertise in PR, brand strategy, media & B2B collaborations, content production, events, and marketing.

Our Forte

We offer a range of integrated media and brand solutions for leading financial literacy brands

Content Ideation & Development

We brainstorm and create engaging, educational content in multiple forms tailored to your business and marketing needs.

Brand Marketing

Our strategies elevate your brand’s market presence and boost top-of-mind awareness among your target audience.

Public Relations

We craft compelling narratives and manage media relations to enhance your brand’s reputation and build trust with your audience.

Media Buy & Solutions

We optimize your media investments and provide solutions for maximum exposure to build your brand’s credibility.

Event Curation & Management

We design, customize, and execute impactful financial literacy events to effectively engage your audience.

TV & Digital Video Production

Our team brings financial literacy concepts to life through captivating, high-quality video content for TV and digital platforms.

Our Content IP

Money Money Home

Our unique blend of informative and entertaining content makes financial literacy accessible to everyone, from novices to experts.

As a digital media platform, Money Money Home empowers individuals to gain control over their financial well-being through engaging video content, informative infographics, and insightful articles. Our content covers a wide range of topics, including day-to-day money management basics, insurance, financial and estate planning, stocks, ETF, property, and other investing knowledge.

With an integrated on-air, online, and on-ground presence, Money Money Home aims to bridge the financial literacy gap in local communities and make a positive impact.
Money Money Home was nominated for Best Branded Content at the Asian Television Awards 2019, Asia Pacific’s largest and most established Awards for the broadcast, content and entertainment industry.

Money Money Home is trademarked and currently owned by VI FIN, a licensed and regulated financial adviser (FA) by Bank Negara Malaysia. JooY Media, the former owner, now serves as its Brand Consultant.

3.6 Mil

Collective views* across TV & Digital platforms


Followers, subscribers and members

Best Branded Content

Nominated at the regions’s established Asian TV Awards 2019

*Total MMH S1-2 unique viewers on Astro AEC (Source: Kantar Media) and YouTube views

A financial edutainment programme that premiered on Astro AEC channel (2017-2018) in Malaysia and MediaCorp’s digital platform, meWatch (2021) in Singapore.

Our Portfolio

Discover Our Remarkable Creations

Event Organiser, Marketing & PR

Thrive With AI Conference
As the Event Organizer, JooY Media proudly hosted the “Unlocking Business Potential: Thrive with AI” Learning Conference, a full-house ticketed event featuring top-notch AI experts. This milestone event focused on delivering actionable insights and practical tools for businesses, empowering 300 SME owners and entrepreneurs to drive innovation and transformation in the AI landscape. Curated by Business TV Program Host and Producer Xiao Ma, we facilitated invaluable connections and knowledge exchange in strategic partnership with numerous sponsors and partners, including ScanArt Distribution, AFFIN BANK, ZUS Coffee, Mampu AI, and Dream Factory, among others.

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Sponsors & Partners:

ScanArt, AFFIN BANK, ZUS Coffee, Mampu AI [2024]

Event Curation | PR | Marketing

The Sandbox Public Showcase
Collaborated with MyStartr and GrandPine Capital to extend The Sandbox content IP beyond television screens to the public. The public showcase featured elements such as the highly anticipated Popularity Award, engaging panel discussions, and insightful business presentations, garnering coverage from 8+ media publications.

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GrandPine Capital, MyStartr [2024]

Event Curation & Management

iProperty Expo 2024
Forged partnerships and curated a range of engaging events and activities, including the Money Money Home property forum, 988 DJ Meet & Greet, Astro Xiao Tai Yang showcase, complimentary financial health check services by the VI FIN team, and booth activities by Big Small Kids.

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iProperty [2024]

Event Curation & Management

Bursa Beginnings Workshop
Developed a parent-kid financial literacy workshop, complemented by innovative games centered around a “farming” adventure simulating the stock market. This inaugural workshop is a pivotal part of the “Bursa Beginnings” campaign and the launch of the “Burmon Trader” web-based game for youth education.

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Bursa Malaysia [2023]

TV & Digital Content IP Creation

Bijak Labur
Transformed “Bijak Labur” from digital to TV, producing a 6-episode branded content series for Astro Awani, with multiple webinars to educate the public about Syariah Stock Investing.

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VI College (VI Syariah) [2021]

Creative Storytelling Video Production

MY Financial Literacy Year 2020
Developed creative storylines & produced 6 edutainment videos in conjunction with Malaysia Financial Literacy Year (MFLY) 2020.

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Financial Planning Association of Malaysia [2020]

IP Crossover Event Curation

Every Kid Can Own A Home
Designed “Every Kid Can Own A Home”, a fun-filled simulated home buying journey for kids aged 4-12 under the Money Money Home IP. The Family Day was held over 3 weekends, attracting thousands of visitors to 3 different sales galleries.

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Eco World [2019]

IP Crossover Event Curation

MMH x iProperty Expo
Created a unique experience for a Home & Investment Expo by integrating a Property Treasure Hunt under the Money Money Home IP. Organized multiple forums, talks and Astro Xiao Tai Yang Meet & Greet session to engage and educate attendees.

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iProperty [2019]

Our Partners

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